| Know your competition |
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This solution delivers tailored and richly-formatted Market Share and sales reports delivered via the web, in an Excel spreadsheet, or in a flat file.
These reports offer insight regarding your percentage share of the market, and can be tailored to analyze any combination of the following data points:
- Online advertising source
- Advertiser by media
- Advertiser by category
- Media by category
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| How Market Share works |
- Accurately tracks your online market share to compare your active and/or historical listings to your market-specific competitors
- Tracks your sales performance to compare your advertising activity by market
- Locates and monitors emerging prospects
- Influences product positioning, development and offerings based on market needs
- Raises your awareness about what your clients are advertising with your competitors, and how often
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| Benefits |
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Market Share reports enable managers to target potential markets appropriately and to allocate resources wisely, pointing sales professionals towards the right clients, and optimizing sales performance.
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